Real-world strategies for uncovering potential and capitalizing
on opportunity
Innovation is worth little unless it generates lasting success,
and gaining measurable results from new ideas requires more than
creative risk-taking. Successful innovation demands a tactical
approach, and Getting Innovation Right reveals how your
company can secure real traction and growth in the marketplace.
With Seth Kahan’s outcome-based approach, based on his experience
leading innovation initiatives at a diverse range of organizations,
you will identify the inflection points that generate market
opportunities for your company and leverage the best techniques for
securing a foothold in a lucrative new space.
* Offers a framework of 7 key activities for results-driven
innovation, from intelligence-gathering through execution
* Goes beyond abstract advice to offer hands-on approaches that
are relevant and applicable in any organization
* The companion and follow-up to Seth Kahan’s bestselling first
book, Getting Change Right and Fast Company.com blog
Leading Change
Grounded in market-based reality, Getting Innovation
Right is an indispensable resource for leaders looking to drive
results and move in fresh directions.
Inhoudsopgave
List of Figures and Tables ix
Introduction xi
1 Pursue and Leverage Inflection Points 1
Expert Input: Cindy Hallberlin of Good360.org on Getting Ahead
of an Inflection Point 31
2 Build Innovation Capacity 37
Expert Input: Jeanne Tisinger of the Central Intelligence Agency
on Building Capacity 44
Expert Input: Paul Pluschkell of Spigit on Idea Management
59
3 Collect Intelligence 65
Expert Input: Ken Garrison of Strategic and Competitive
Intelligence Professionals on Competitive Intelligence 86
4 Shift Perspective 93
Expert Input: Roger Martin of the University of Toronto’s
Joseph L. Rotman School of Management on Thinking Differently
104
5 Exploit Disruption 109
Expert Input: William D. Eggers of Deloitte’s Public
Leadership Institute on Disruption and Government 124
6 Generate Value 147
Expert Input: Mark Katz of Arent Fox LLP on Generating Value
158
7 Drive Innovation Uptake 183
Expert Input: Mark Hurst of Creative Good on Getting Close to
Customers 201
Appendix A: Sample Business Intelligence Contract 219
Appendix B: High-Level Outline of a Typical Business Plan
223
Appendix C: Simplified Business Plan Financial Model 225
Notes 227
Acknowledgments 233
About the Author 235
Index 237
Over de auteur
Seth Kahan is an executive strategy consultant and author. He works directly with CEOs on change and innovation initiatives and teaches over 25, 000 professionals every year in conferences and professional seminars. He has worked with Royal Dutch Shell, World Bank, the Peace Corps, and many other organizations. His first book, Getting Change Right, was a Washington Post bestseller, and he writes regularly for Fast Company’s website. He lives in Bethesda, Maryland, with his wife, daughter, and son.
Meer e-boeken van dezelfde auteur (s) / Editor
35.022 E-boeken in deze categorie
