Grow your business, build your career, find more customers, and
build a valuable support network of likeminded business people.
Networking is a crucial skill for all professionals and business
owners. Quite simply, it’s a fast and effective way to build
your business or career – and excellent networking skills will set
you apart from the competition. Business Networking For
Dummies shows you how to get the most out of networking –
both online and offline.
With Business Networking For
Dummies, you’ll learn to:
* Use business networking to grow and develop your business
* Find the right platform or platforms to build your own network
and ‘assemble your crowd’
* Pitch yourself and your business with confidence
* Get the most out of face-to-face networking events – including
valuable tips on presentation skills and sound bites!
* Join up your ‘real life’ and online networking
* Measure your networking success
* Follow up with new contacts successfully
‘This is a cornerstone book for anyone involved in running
a smaller business and wishing to deploy networking as an enquiry
source. It is clear, concise and provides a complete education for
succeeding in, what is for some, a difficult environment.’
Ben Kench, Leading UK sales trainer and business growth
specialist
‘I’ve read this entire book from start to finish and so
should you because, when you know what you’re doing, business
networking does work, and by following the blueprint that
Stef has set down for you: first you’ll learn, then
you’ll earn.’
Brad Burton, Managing Director, 4Networking Ltd.
Inhoudsopgave
Foreword xv
Introduction 1
Part I: Getting Started with Business Networking 5
Chapter 1: Getting to Grips with Networking Basics 7
Chapter 2: Exploring Dif ferent Aspects of Networking 23
Chapter 3: Setting (Realistic) Expectations 39
Chapter 4: Making Use of Networking Organisations 47
Chapter 5: Networking at Trade Shows 65
Part II: Face-to-face Networking 73
Chapter 6: Attending Networking Meetings 75
Chapter 7: Making Connections in Open Networking 91
Chapter 8: Nailing the Introductions Round 103
Chapter 9: Handling One-to-Ones 127
Chapter 10: Breezing Through the Ten-Minute Speaker Slot 137
Chapter 11: Following Up 155
Part III: Networking Online and Using Social Media171
Chapter 12: Networking Online 173
Chapter 13: Using Social Media to Keep Relationships Alive183
Chapter 14: Networking Using Different Social Media Platforms203
Chapter 15: Joining Up Your Online and Offline Networking215
Part IV: Turbo-charging Your Networking 225
Chapter 16: Using Networking to Build Your Business 227
Chapter 17: Building Networking into Your Business Strategy241
Part V: Measuring Your Success 249
Chapter 18: Networking or Notworking? 251
Chapter 19: Revisiting Your Approach 259
Part VI: The Part of Tens 271
Chapter 20: Ten Ways to Improve Your Networking Results273
Chapter 21: Ten Networking Gaffes to Avoid 279
Index 285
Over de auteur
Stefan Thomas is Network Director for 4Networking and a marketing and networking expert. He spends his days roving the 4N network and helping members get the best from 4Networking.
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