Javier Marcos has designed and delivered programmes globally for clients such as Barclays, Cap Gemini, GKN Aerospace, Rolls-Royce and Unilever. Mark Davies acts as Visiting Fellow for Cranfield School of Management and facilitates the Cranfield KAM Best Practice Research Club.Rodrigo Guesalaga is Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Católica de Chile, and Visiting Professor at Vlerick Business School.Sue Holt is Director of the Cranfield School of Management”s flagship Open Programme on KAM.
1 Ebooks door Sue Holt
Mark Davies & Dr Rodrigo Guesalaga: Implementing Key Account Management
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrate …
EPUB
DRM
€44.94
