Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.
In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.
Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.
Inhoudsopgave
1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice.- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario.- 3:Technology And Sharing Economy Based Business Models.- 4:Setting the World in Motion: Blockchain Redefining Business Models.- 5:Digitalisation Of Global Fintech Industry – Business Models, Issues And Challenges.- 6:Consumer Behaviour Of Millennials And Technology Adoption In The Digital Age- Lessons For Entrepreneurs And Business Leader (TBC).- 7: Entrepreneurial Power Of Smart Technologies Enabled By Advances In AI – Changing Landscape For Digital Marketing.- 8: Augmented Reality Advertisement On Customer Engagement Using Technology Enabled Business Models.- 9: Tool Or System Of Technology Empowered Marketing And Digital Marketing In Tourism.- 10: Digital Trends In Education: Marketing Online Teaching_11: Cybersecurity And integrated Business Models_12: Blockchain Technology, Business Models And Role In Trust And Privacy.- 13: Corporate Cyber Strategy For The Business, And Marketing To Cybersecurity Conscious Culture (TBC)_14: Improving Learning Experience And Privacy In Education Using The Power Of Big Data & Artificial Intelligence (TBC).
Over de auteur
Sumesh Dadwal is a Senior Lecturer at Northumbria University with 21 years of experience in teaching, academic research, e Learning, and educational quality management. He has previously worked as a Project engineer in Construction projects and Quality annalist in the Supply chain. He specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets.
Hamid Jahankhani is a Professor and Programme Leader at Northumbria University. Hamid’s principal research area for several years has been in the field of cybersecurity, information security and digital forensics. He is the Editor-in Chief of the International Journal of Electronic Security and Digital Forensics, International Journal of Electronic Democracy and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3).
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and holds a Ph.D. from Cardiff Metropolitan University, UK. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries.
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