Auteur: Thomas L. Greenbaum

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3 Ebooks door Thomas L. Greenbaum

Thomas L. L. Greenbaum: Moderating Focus Groups
‘Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M′s behind the one-way mirror, I′m monitoring the groups, the moderator and the client simultaneously. It′s to …
EPUB
Engels
DRM
€104.99
Thomas L. L. Greenbaum: The Handbook for Focus Group Research
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook f …
EPUB
Engels
DRM
€69.99
Thomas L. Greenbaum: Moderating Focus Groups : A Practical Guide for Group Facilitation
‘Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M’s behind the one-way mirror, I’m monitoring the groups, the moderator and the client simultaneously. It’s to …
PDF
Engels
DRM
€92.15