Auteur: Wilson Chew

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand …

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand …

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Dr Chew underlines the imperatives for companies to differentiate through a series of compelling strategies, bold innovation and perceptive branding. Peppered with case studies, this book aims to ins …