Yilmaz Murat 
OpenX Ad Server Beginner’s Guide [EPUB ebook] 

In Detail

Open X is the world’s leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although Open X is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly.

This practical guide gives you a hands-on experience on using Open X Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of Open X Ad Server and provides you with impressive ad server solutions.

Open X Ad Server Beginner’s Guide will help you gain control over all the advertising needs of your blogs and web sites on a centralized ad-serving platform, for much easier management than traditional with methods. You will be able to run your own ads and sell your ad space to advertisers at the same time. You will learn how to serve ads according to origin of the visitors using Geo Targeting features. Combined with Open X Channels, you will maximize your online revenue with relevant ads. This book also tells you how you can integrate other popular Ad networks like Google Ad Sense, Amazon and so on. Using Open X for multiple accounts, tracking the success of ad campaigns using statistics, and reports are also discussed in detail.

This step-by-step guide to building advertising solutions for web sites helps you to get the most out of Open X Ad Server’s many powerful features

Written with a step-by-step but friendly and engaging approach, this Packt Beginner’s Guide is designed to be placed alongside the computer as your guide and mentor. Step-by-step tutorials are boosted by explanations of the reasoning behind what you are doing. You will quickly pick up the necessary skills, tips, and tricks for building a successful Open X ad server with practical examples that help you to learn by experiment and play.

If you are an enthusiast with clear IT basics, who wants to use Open X ad server for advertising, then this book is for you.