This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.
Table of Content
1. Introduction – Noel Scott, Rodolfo Baggio and Chris Cooper
2. The Historical Development of Network Theories – Noel Scott, Rodolfo Baggio and Chris Cooper
3. The Network Concept and Tourism – Noel Scott, Rodolfo Baggio and Chris Cooper
QUALITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS
4. Conceptual Tools for Evaluating Tourism Partnerships – Roger March and Ian Wilkinson
5. Tourism Destination Networks and Knowledge Transfer – Noel Scott, Rodolfo Baggio and Chris Cooper
6. Policy Networks and Tourism Governance – Dianne Dredge and Christof Pforr
7. Network Governance and Connectivity: A Case Study – Kathryn Pavlovich
8. The Benefits of Networks to Small and Medium Sized Tourism Enterprises – Carlos Costa, Zélia Breda, Rui Costa and Joana Miguéns
9. International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia – Grace Wen Pan
10. Power, Destination Branding and the Implications of a Social Network Perspective – Giuseppe Marzano
QUANTITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS
11. Issues in Quantitative Network Analysis – Noel Scott, Rodolfo Baggio and Chris Cooper
12. Visualizing Tourism Networks: Connecting the Dots Noel Scott, Rodolfo Baggio and Chris Cooper
13. Complex Tourism Networks – Noel Scott, Rodolfo Baggio and Chris Cooper
14. Technological Tourism Networks and Network Simulation – Noel Scott, Rodolfo Baggio and Chris Cooper
15. Conclusions – Noel Scott, Rodolfo Baggio and Chris Cooper
About the author
Chris Cooper is a Professor in the School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK. He is co-editor of Current Issues in Tourism.
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