Norton Paley 
How to Develop a Strategic Marketing Plan [PDF ebook] 
A Step-By-Step Guide

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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term busin...

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Language English ● Format PDF ● Pages 402 ● ISBN 9781351440332 ● Publisher Taylor and Francis ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5320933 ● Copy protection Adobe DRM
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