P. Tamizhselvan & A. Sathivel 
Analysing Factors Influencing Consumer Decision Making Process for Mortgage Services [PDF ebook] 
Implications for the Retail Banking Sector

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Doctoral Thesis / Dissertation from the year 2021 in the subject Business economics – Customer Relationship Management, CRM, grade: Commended, Bharathiar University (Tamil Nadu Institute of Urban Studies), course: Ph.D, language: English, abstract: The consumer attitude towards the various financial services products in the past was very passive and attracted less interest. But after the advent of technology and new forms of internet-based Banking, have had a great impact on consumer’s attitudes and how they purchase financial products and services. The financial services providers are not certain of retaining their customers and have resorted to the traditional technique of the relationships building and loyalty practices. This makes it all the more important for financial services providers to understand the attitudes of customers and influence their decision-making and behavioral patterns.
Consumers tend to search for product information either explicitly or implicitly depend on the attention, perception and other environmental cues related to information on the product. In literature, the choice of a mortgage is conceptualized as a function of value, prepayment, points, type of mortgage sought, etc. A prerequisite for consumers to make good decisions is to have all the relevant information therefore Banks must adopt a mandatory disclosure policy to facilitate this information search.

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Language English ● Format PDF ● ISBN 9783346944900 ● File size 3.4 MB ● Publisher GRIN Verlag ● City München ● Country DE ● Published 2023 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 9158856 ● Copy protection without

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