2 Ebooks by Paris) Bayle-Tourtoulou Anne-Sophie (HEC
Michel (HEC, Paris) Badoc & Anne-Sophie (HEC, Paris) Bayle-Tourtoulou: The Neuro-Consumer
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arg …
PDF
DRM
€64.34
Michel (HEC, Paris) Badoc & Anne-Sophie (HEC, Paris) Bayle-Tourtoulou: The Neuro-Consumer
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arg …
EPUB
DRM
€64.66
