New Approaches to Rhetoric provides fresh perspectives on the study of rhetoric and its ability to affect change in today′s society. Although traditional approaches (e.g., neo-Aristotelian) to the study of rhetoric have utility for the twenty-first century, communication in a complex, mass-mediated postmodern age calls for new critical approaches. The contributors of this volume, including James Darsey, Kathryn M. Olson and G. Thomas Goodnight, George Cheney, Dana Cloud, and Barry Brummett, explore possibilities for bridging rhetorical studies of the past with rhetorical studies of the future. The original essays invite students to join rhetorical theorists and critics in an ongoing dialogue concerning what it means to study communication in a postmodern world.
Divided into three Parts, New Approaches to Rhetoric challenges and expands the definitions, approaches, and assumptions governing rhetorical scholarship. Part I, Rhetorics, Ethics, and Values, addresses, in different ways, a central question for the study of rhetoric today: How, and under what conditions, will moral arguments be articulated in the 21st century? Part II, Rhetoric, Institutions, and Contexts, features real-life case studies, showing students the function of rhetoric in today′s world. Part III, Rhetorics, Cultures, and Ideologies, encourages students to examine ideological approaches to criticism and issues associated with class, race, and gender.
Features of this volume :
- Original, never-before-published pieces by leading rhetorical theorists and critics including James Darsey, Kathryn Olson and G. Thomas Goodnight, George Cheney, Dana Cloud and Marouf Hasian, and John M. Murphy and Thomas R. Burkholder, among others
- Each part opens with a brief introduction to frame discussion for students.
- Topics and case studies will appeal to students and scholars (e.g., film, Disney, political keynote addresses, autobiography, labor union discourse).
- Barry Brummett′s Conclusion speculates on what the collection suggests about rhetoric in the 21st century and offers ideas to guide students as they contemplate the future of rhetorical studies.
New Approaches to Rhetoric is ideal for upper-level undergraduate and graduate courses in Rhetoric and in Political Communication in departments of Communication, English, and Political Science. This book is suitable for use as either a primary or supplemental course text and will be invaluable as a general reference for scholars of rhetoric, social movements, and public sphere studies.
Table of Content
Foreward – Patricia A. Sullivan and Steven R. Goldzwig
PART 1: RHETORICS, ETHICS, and VALUES
Ch 1. James Baldwin′s Topoi – James Darsey
Ch 2. Ingenium–Speaking in Community: The Case of the Prince William County Zoning Hearings on Disney′s America – Katheryn M. Olson and G. Thomas Goodnight
Ch 3. Arguing about the Place of Values and Ethics in Market-Oriented Discourses of Today – George Cheney
Ch 4. Cultural Contracts Theory: Toward a Critical-Rhetorical Identity Negotiation Paradigm – Ronald L. Jackson II
PART II. RHETORICS, INSTITUTIONS, and CONTEXTS
Introduction
Ch 5. Remembrances of Things Past: A Postcolonial Critique of the Human Genome Diversity Project – Marouf Hasian and Emily Plec
Ch 6. The Life of the Party: The Keynote Address in Contemporary American Politics – John M. Murphy and Thomas R. Burkholder
Ch 7. Memory as Social Action: Cultural Projection and Generic Form in Civil Rights Memorials – Victoria J. Gallagher
Ch 8. John Wayne, ‘The Green Berets’, and the Containment Doctrine – George N. Dionisopoulos
PART III. RHETORICS, CULTURES and IDEOLOGIES
Introduction
Ch 9. Fighting Words: Labor and the Limits of Symbolic Intervention at Staley, 1993-1996 – Dana Cloud
Ch 10. Demonizing Democracy: The Strange Career of Lani Guinier – Kate Canas and Mark Mc Phail
Ch 11. Racial Apologies – Carrie Crenshaw and Dexter Gordon
Ch 12. Autobiography, Rhetoric, and Frank Mc Court′s ‘Angela′s Ashes’ and ‘Tis: A Memoir’ – Patricia A. Sullivan and Steven R. Goldzwig
Ch 13. Response: Communities, Identities, and Politics: What Rhetoric is Becoming in the Twenty-First Century – Barry Brummett
Notes on Contributors
About the Editors
Index
About the author
Steven R. Goldzwig (Ph.D. and M.A., Purdue University; B.A., University of Central Florida) is the co-author of ‘In a Perilous Hour’: The Public Address of John F. Kennedy. He has published numerous articles on rhetoric and politics in such journals as Quarterly Journal of Speech, Communication Monographs, Western Communication Journal, Communication Studies, and Southern Communication Journal. Goldzwig is currently working on a book focusing on Harry S Truman’s 1948 Whistle-Stop campaign. (Ph.D. and M.A., Purdue University; B.A., University of Central Florida) is the co-author of. He has published numerous articles on rhetoric and politics in such journals as , , and . Goldzwig is currently working on a book focusing on Harry S Truman’s 1948 Whistle-Stop campaign.
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