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Patrick Haertsch & Petra Schubert
Digital erfolgreich [PDF ebook]
Fallstudien zu strategischen E-Business-Konzepten

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Cover of Patrick Haertsch & Petra Schubert: Digital erfolgreich (PDF)

Das Buch diskutiert den Brückenschlag zwischen ‘alter’ und ‘neuer’ Wirtschaftswelt. Die Ausführungen zu modernen Konzepten der Strategiefindung, neuen Formen der digitalen Wertschöpfung sowie dem Aufbau Virtueller Gemeinschaften werden an Hand von erfolgreichen E-Business-Projekten illustriert. Der Leser zieht einen direkten Nutzen aus acht Fallstudien über Firmen wie Sulzer, Compaq, Pierrot-Lusso (Unilever), car4you, beerculture.com und Otto Fischer. Diese gewinnbringenden Ansätze helfen bei der Ideenfindung und beim Design der eigenen digitalen Strategien und Geschäftsmodelle. Die drei Autoren arbeiten in führenden E-Business-Agenturen und Forschungsinstitutionen, die innovative Konzepte mit ihren Kunden entwickeln und umsetzen. Sie verfügen über einen breiten Erfahrungsschatz im Aufbau von Internet-Applikationen und der Vermittlung von E-Business-Know-how.

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Language German ● Format PDF ● ISBN 9783642971259 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6338896 ● Copy protection Adobe DRM

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