Catalog > Social Sciences > Economy > Paul Baines & Paul Garneau: Contemporary Strategic Marketing (ePUB)

Paul Baines & Paul Garneau
Contemporary Strategic Marketing [EPUB ebook]

Support

Cover of Paul Baines & Paul Garneau: Contemporary Strategic Marketing (ePUB)

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.Also available is a companion website with extra features to accompany the text, please take a look by clicking below – http://www.palgrave.com/business/brennan/

€81.19

Buy this ebook and get 1 more FREE!

Language English ● Format EPUB ● Pages 488 ● ISBN 9781350305274 ● Publisher Bloomsbury Publishing ● Published 2007 ● Downloadable 3 times ● Currency EUR ● ID 8164956 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Baines Paul Baines Garneau Paul Garneau Brennan Ross Brennan Paul Baines Ross Brennan Paul Garneau

255,667 Ebooks in this category

Cover of Jorma Larimo: Contemporary Euromarketing

Jorma Larimo: Contemporary Euromarketing

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Cover of Myles Downey: Enabling Manager

Myles Downey: Enabling Manager

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

Cover of C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

First Published in 1966.This volume adds to maritime history with information on trade in the Eastern Seas from 1793 to 1813. It is a description of conditions not a narrative of events. …

Cover of Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Cover of Nicholas Beale: Constructive Engagement

Nicholas Beale: Constructive Engagement

The relationships between investors, directors and companies have never been so vital, or so confusing. Gone are the days when being a non-executive director (NED) meant an agreeable lunch and when C …

Cover of Xiao Chen: Chinese Private Manufacturing Firms

Xiao Chen: Chinese Private Manufacturing Firms

Since the beginning of China’s economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country’s economic developmen …

Cover of Press Productivity: 5S Video Participants Guide

Press Productivity: 5S Video Participants Guide

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

Cover of Iwao Kobayashi: 20 Keys to Workplace Improvement

Iwao Kobayashi: 20 Keys to Workplace Improvement

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …

Cover of S Krishna & Shirin Madon: The Digital Challenge

S Krishna & Shirin Madon: The Digital Challenge

This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of d …

Cover of Katherine Doggrell: Checking Out

Katherine Doggrell: Checking Out

Is it time for traditional hotels to check out? As one of the world”s most established industries, the hotel sector has remained relatively unchanged and unchallenged for decades. Yet traditional ho …