Catalog > Social Sciences > Economy > Paul Baines & Ross Brennan: Contemporary Strategic Marketing (ePUB)

Paul Baines & Ross Brennan
Contemporary Strategic Marketing [EPUB ebook]

Support

Cover of Paul Baines & Ross Brennan: Contemporary Strategic Marketing (ePUB)

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below – http://www.palgrave.com/business/brennan/

€81.15

Buy this ebook and get 1 more FREE!

Language English ● Format EPUB ● ISBN 9780230374041 ● Publisher Macmillan Education UK ● Published 2007 ● Downloadable 3 times ● Currency EUR ● ID 5201575 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Paul Baines Ross Brennan Paul Garneau Baines Paul Baines Garneau Paul Garneau Brennan Ross Brennan

259,319 Ebooks in this category

Cover of Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire

Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire

Cover of Eugenio Comuzzi & Antonio Costantini: Management Control Systems in Complex Settings: Emerging Research and Opportunities

Eugenio Comuzzi & Antonio Costantini: Management Control Systems in Complex Settings: Emerging Research and Opportunities

Cover of John J. (U.S. Naval Academy) Fontanella: Physics of Basketball

John J. (U.S. Naval Academy) Fontanella: Physics of Basketball

Drain three pointers, slam dunk easily, and sink that buzzer beater from half court with the help of simple science. Your coach, physicist John J. Fontanella, shows how you can improve your game if y …

Cover of Hesham Ali (Universiti Teknologi Malaysia, Malaysia) El-Enshasy & Bee (Osmania University, India) Hameeda: Microbial Surfactants

Hesham Ali (Universiti Teknologi Malaysia, Malaysia) El-Enshasy & Bee (Osmania University, India) Hameeda: Microbial Surfactants

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

Cover of Rebecca Stephens MBE: Making It Happen

Rebecca Stephens MBE: Making It Happen

“An inspiring and informative read” – Financial Times Shortlisted for the Business Book Awards 2022 In Making It Happen, Rebecca Stephens argues that the successful implementation of strategy often c …

Cover of Chalachew Abebe (IHE Institute for Water Education, Delft, The Netherlands) Mulatu: Downstream Consequences of Ribb River Damming, Lake Tana Basin, Ethiopia

Chalachew Abebe (IHE Institute for Water Education, Delft, The Netherlands) Mulatu: Downstream Consequences of Ribb River Damming, Lake Tana Basin, Ethiopia

This study assessed the downstream river system adaptation in response to upstream damming on the Ribb River, Ethiopia, to irrigate 15, 000 ha. It combined primary and secondary data, and the applica …

Cover of Andrew Dixon: Practical Guide to IT Problem Management

Andrew Dixon: Practical Guide to IT Problem Management

Some IT organisations seem to expend all their energy firefighting – dealing with incidents as they arise and fixing, or patching over, the breakage. In organisations like this, restarting computers …

Cover of Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Cover of Sidney Dekker & Amanda Oates: Restorative Just Culture in Practice

Sidney Dekker & Amanda Oates: Restorative Just Culture in Practice

A restorative just culture has become a core aspiration for many organizations in healthcare and elsewhere. Whereas ‘just culture’ is the topic of some residual conceptual debate (e.g. retributive po …

Cover of Lesley Kuhn & Kieran Le Plastrier: Managing Complexity in Healthcare

Lesley Kuhn & Kieran Le Plastrier: Managing Complexity in Healthcare

Managing Complexity in Healthcare introduces the Com Ent Eth (Complex Entropic Ethical) model as an integrated bio-medical and philosophical approach to understanding how people get things done in he …