In
Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Power Point slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Table of Content
Chapter 1: What is Research?
Chapter 2: Research Methods
Chapter 3: Planning a Project
Chapter 4: Selecting a Sample
Chapter 5: Quantitative Data Collection Methods
Chapter 6: Qualitative Data Collection Methods
Chapter 7: Analysing the Data: A Quantitative Approach
Chapter 8: Analysing the Data: A Qualitative Approach
Chapter 9: Writing Up, Presenting and Publishing the Results
About the author
Dr Natalie Semley became a lecturer at Plymouth University in 2008, after successfully completing her BSc (hons) and MSc with a first and distinction, respectively. Since joining the teaching team, she has completed her Ph D and become a Senior Fellow of the HEA. Natalie is currently the Programme Leader for the undergraduate Tourism pathways and is the module leader for the Tourism, Hospitality and Events management research methods module at Plymouth University. Her research interests are broad and include visitor motivation, the impacts of tourism-related crime, community responses to tourism impacts alongside specific areas of special interest tourism.
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