Catalog > Human Sciences > Education > Paul Gibbs & Michael Knapp: Marketing Higher and Further Education (PDF)

Paul Gibbs & Michael Knapp
Marketing Higher and Further Education [PDF ebook]
An Educator’s Guide to Promoting Courses, Departments and Institutions

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Cover of Paul Gibbs & Michael Knapp: Marketing Higher and Further Education (PDF)

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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Language English ● Format PDF ● Pages 153 ● ISBN 9781136609411 ● Publisher Taylor and Francis ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2603824 ● Copy protection Adobe DRM

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