Catalog > Social Sciences > Economy > Paul Harrigan & Rosalind Jones: Entrepreneurial Marketing (ePUB)

Paul Harrigan & Rosalind Jones
Entrepreneurial Marketing [EPUB ebook]
Global Perspectives

Support

Cover of Paul Harrigan & Rosalind Jones: Entrepreneurial Marketing (ePUB)

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

€95.18

Buy this ebook and get 1 more FREE!

Format EPUB ● Pages 320 ● ISBN 9781781907870 ● Editor Paul Harrigan & Rosalind Jones ● Publisher Emerald Group Publishing Limited ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2716434 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Paul Harrigan Rosalind Jones Zubin Sethna

260,259 Ebooks in this category

Cover of Karine (Regents University, UK) Mangion-Thornley & Alan (Regents University, UK) Sitkin: Absolute Essentials of International Business

Karine (Regents University, UK) Mangion-Thornley & Alan (Regents University, UK) Sitkin: Absolute Essentials of International Business

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within w …

Cover of Vanessa (La Trobe University, Australia) Ratten & Park (University of Southern Queensland, Australia) Thaichon: Transforming Relationship Marketing

Vanessa (La Trobe University, Australia) Ratten & Park (University of Southern Queensland, Australia) Thaichon: Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online rela …

Cover of Satyajit (Indian Institute of Technology, India) Ratha & Aneeya Kumar (National Institute of Science Education and Research, India) Samantara: Electrochemical Energy Conversion and Storage Systems for Future Sustainability

Satyajit (Indian Institute of Technology, India) Ratha & Aneeya Kumar (National Institute of Science Education and Research, India) Samantara: Electrochemical Energy Conversion and Storage Systems for Future Sustainability

This new volume discusses new and well-known electrochemical energy harvesting, conversion, and storage techniques. It provides significant insight into the current progress being made in this field …

Cover of Jeffrey S. (Kansas State University, USA) Hornsby & Donald F. (Indiana University - Bloomington, USA) Kuratko: New Venture Management

Jeffrey S. (Kansas State University, USA) Hornsby & Donald F. (Indiana University – Bloomington, USA) Kuratko: New Venture Management

The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse act …

Cover of Fiona Green: Winning with Data in the Business of Sports

Fiona Green: Winning with Data in the Business of Sports

New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edit …

Cover of James William (Six Sigma Integration, Inc., Rehoboth, Massachusetts, USA) Martin: Lean Six Sigma for the Office

James William (Six Sigma Integration, Inc., Rehoboth, Massachusetts, USA) Martin: Lean Six Sigma for the Office

Historically, the integration of manufacturing methodologies into the office environment has proven to be problematic. Part of the difficulty lies in the fact that process workflows tend to be global …

Cover of Mohammad (IHE Institute for Water Education, Delft, The Netherlands) Gharesifard: Community-Based Monitoring Initiatives of Water and Environment: Evaluation of Establishment Dynamics and Results

Mohammad (IHE Institute for Water Education, Delft, The Netherlands) Gharesifard: Community-Based Monitoring Initiatives of Water and Environment: Evaluation of Establishment Dynamics and Results

Citizen participation in water and environmental management via community-based monitoring (CBM) has been praised for the potential to facilitate better informed, more inclusive, transparent, and rep …

Cover of Victor A. (Universidad de Buenos Aires, Argentina) Beker: Preventing the Next Financial Crisis

Victor A. (Universidad de Buenos Aires, Argentina) Beker: Preventing the Next Financial Crisis

The collapse of Lehman Brothers, the oldest and fourth-largest US investment bank, in September 2008 precipitated the global financial crisis. This deepened the contraction in economic activity that …

Cover of Doug Eastman & Claire McCarthy: Change Management Strategies for an Effective EMR Implementation

Doug Eastman & Claire McCarthy: Change Management Strategies for an Effective EMR Implementation

Despite the promise of improving care and other benefits, EMR implementations are highly disruptive to the organization.. This book will show you how to create an environment for success in your orga …

Cover of Thomas Keil & Marianna Zangrillo: The Next CEO

Thomas Keil & Marianna Zangrillo: The Next CEO

Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selec …