Peng Duan & Xiaohui Wang 
Electronic Sports Industry in China [PDF ebook] 
An Overview

This book presents a series of studies on the status quo, characteristics of and trends in China’s e Sports industry, while also analyzing key problems to help the industry avoid potential risks, seize opportunities for development, and promote industrial drivers. In addition, it puts forward feasible plans and strategic suggestions for high-quality innovation and development of the industry. 

Electronic sports or e Sports refers to digital entertainment activities that combine technological, sports, cultural and social aspects, and which have a unique commercial and user value. With their rapid growth in this century, e Sports are now an emerging sector with huge growth potential and room for innovation. In 2020, China’s e Sports industry led the globe in growth rates; contributing roughly RMB 75.198 billion, it brought considerable new momentum to the national economy. 

As a new cultural phenomenon, e Sports are politically, economically, culturally, and sociallysuited to helping use information technologies to restructure human social activities. The emergence and spread of an e Sports culture embody the richness of subcultural phenomena and the importance of multicultural spaces, while also having a positive effect on people’s competitive spirit, intelligence, aesthetic tastes, etc. However, during the COVID-19 pandemic, China’s e Sports industry has faced a host of problems, e.g. postponed competitions, management difficulties and brand devaluation, all of which have hampered its progress. Nevertheless, the number of Chinese e Sports users is on the rise and the online market share is climbing steadily, establishing a user base for the industry. Moreover, new technological advances like 5G, VR and AR offer a wealth of new opportunities for innovation in China’s e Sports industry.
The book encourages readers to approach the topic from various perspectives and think across disciplines. As a result, it is not only essential reading for students at colleges and universities, but also offers a valuable reference guide for e Sports researchers and enthusiasts.

Table of Content

Overview of E-Sports.- Development History and Status-Quo of Global E-Sports.- Development Environment of China’s E-Sports Industry.- Development History and Status-Quo of China’s E-sports Industry.- Comparative Analysis of Global E-Sports Industry.- Case Analysis on World’s Top E-Sports Events.- Special Analysis on the Development of China’s E-Sports Industry.- Problem Analysis on the Development of China’s E-Sports Industry.- Countermeasures and Suggestions for the Development of China’s E-Sports Industry.- Innovation Characteristics and Development Trend of China’s E-Sports Industry. 

About the author

Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of the Chinese leading scholars with a broad experience on journalism and communication studies, particularly in the fields of media convergence, communication theories and new media studies.