Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne Mc Garry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
2 Ebooks by Peter C. Krieg
Kevin J. Clancy & Peter C. Krieg: Market New Products Successfully
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often the …
EPUB
English
DRM
€121.23
Kevin J. Clancy & Peter C. Krieg: Counterintuitive Marketing
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorro …
EPUB
English
DRM
€18.77
