Hello, I am your customer. Do you see the world like I do? It’s
simple really. Start with me and everything else follows. Together
we can do extraordinary things. Are you ready?
10 building blocks, 30 practical tools, 50 inspirational
stories. From Amazon to Banyan Tree, Quintessentially to
Zipcars, explore 50 of the world’s leading customer businesses. The
rise of Air Asia, and the collaboration of Boeing; the segmented
focus of Club Med, and the customer vision of Disney; the
imagination of Camper, and the desire for the Nintendo Wii; the
realism of Dove, and the tribal loyalty of Harley Davidson. The
‘genius’ of a customer-centric business is that it works from the
outside in. It attracts, serves and retains the best customers as
its route to profitability and growth. Isn’t it about time you
started doing business from the outside in?
About the author
Peter Fisk is an experienced strategist and marketer, and has worked with some of the world’s leading companies including Coca-Cola, Microsoft and Vodafone.
He jointly leads a strategic innovation firm, The Foundation, helping companies to grow their businesses from the outside in. Peter is a recognized expert and commentator on marketing around the world. He is an inspirational speaker on customers and brands, strategy and innovation. He is co-author of the FT Handbook of Management, and The Complete CEO. In January 2006, Business Strategy Review identified him as one of the leading new business thinkers.
He combines youthful energy and inspiration with significant, practical experience. He is married with two young daughters and, having grown up in the Northumbrian countryside, now lives just outside London. He is a committed long-distance runner, Newcastle United supporter, and never far from his Black Berry or i Pod.
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