Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.
3 Ebooks by Peter Rossi
Peter E. Rossi & Greg M. Allenby: Bayesian Statistics and Marketing
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing …
PDF
English
DRM
€71.99
Peter Rossi: Bayesian Non- and Semi-parametric Methods and Applications
This book reviews and develops Bayesian non-parametric and semi-parametric methods for applications in microeconometrics and quantitative marketing. Most econometric models used in microeconomics and …
EPUB
English
DRM
€59.99
Constantine Gatsonis & James S. Hodges: Case Studies in Bayesian Statistics
Like the first two volumes, this third volume of case studies presents detailed applications of Bayesian statistical analysis, emphasizing the sci- entific context. The papers were presented and disc …
PDF
English
DRM
€114.94
