Phil Baker
Invention Isn’t Everything : Consumer Design Rules [EPUB ebook]
Consumer Design Rules

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Cover of Phil Baker: Invention Isn't Everything : Consumer Design Rules (ePUB)

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

The invention is often just 5% of what’s involved in making a product succeed….

I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with ‘Product Development’ stenciled on it. Behind this door, some of the world’s great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid’s CEO and a modern-day Edison, permeated the area. It was my dream job….

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Language English ● Format EPUB ● ISBN 9780132468909 ● Publisher Pearson Education ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 5813368 ● Copy protection Adobe DRM

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