Catalog > Social Sciences > Economy > Philip R. Holden: Virtually Free Marketing (ePUB)

Philip R. Holden
Virtually Free Marketing [EPUB ebook]
Harnessing the Power of the Web for Your Small Business

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Cover of Philip R. Holden: Virtually Free Marketing (ePUB)

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from ”impact” to ”engagement” and ”involvement”.
Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and You Tube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

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Format EPUB ● Pages 272 ● ISBN 9781408105504 ● Publisher Bloomsbury Publishing ● Published 2009 ● Downloadable 6 times ● Currency EUR ● ID 2368554 ● Copy protection Adobe DRM

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