Cinzia Dal Zotto is professor for Human Resources Management at the Faculty of Economics and Business at the University of Neuchâtel, Switzerland. She holds a doctorate from the University of Regensburg, Germany, and has been a visiting scholar at University of California at Berkeley, USA. With a particular focus on the media industry, she publishes and teaches in the areas of human resources management, organizational behavior, and strategy. Afshin Omidi is a researcher and teaching assistant at the Faculty of Economics and Business, University of Neuchâtel, Switzerland. His research interests are digital technologies that are changing the way the media works and thus shaping the media industry Georges Aoun is Dean of the Faculty of Business at Saint Joseph University in Beirut, Lebanon. He was appointed Vice-President for research in the University and Vice-President of the hospital Hotel-Dieu de France in Beirut. His research insterest are in management, marketing and information systems.