Ashlee Morgan & Jon Welty Peachey 
Managing and Leveraging Events [EPUB ebook] 
Business and Social Dimensions

Wsparcie

This book explores and advances the latest concepts and developments in event management theory and practice.Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

€51.20
Metody Płatności
Kup ten ebook, a 1 kolejny otrzymasz GRATIS!
Język Angielski ● Format EPUB ● Strony 176 ● ISBN 9781000472868 ● Wydawca Taylor and Francis ● Opublikowany 2021 ● Do pobrania 3 czasy ● Waluta EUR ● ID 7936110 ● Ochrona przed kopiowaniem Adobe DRM
Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

126 854 Ebooki w tej kategorii