Follow the mission and the money, even when it takes you online
Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising.
- Learn what’s involved in the role of a nonprofit fundraiser
- Discover sources of funding for your organization—and learn how to secure that funding
- Use the latest online fundraising tools and social media techniques to reach out to audiences
- Make fundraising easy with examples and templates for donor letters and beyond
Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.
Spis treści
Introduction 1
Part 1: Getting Started with Fundraising 5
Chapter 1: Fundraising Continuously During Economic Fluctuations 7
Chapter 2: Embracing Fundraising with a Passion 21
Chapter 3: All About Attitude: Fundraising Issues and Ethics 33
Chapter 4: Winning with Words: Your Case Statement 45
Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63
Chapter 6: Creating a Fundraising Plan 81
Part 2: Identifying Potential Donors and Rallying for Their Support 99
Chapter 7: Mining for Donors 101
Chapter 8: Meeting Your Donor with Grace and Grit 115
Chapter 9: Cultivating Major Givers 127
Chapter 10: Making the Major Gift Ask 139
Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155
Part 3: Sharing the Organization’s Story and Building Its Brand 175
Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177
Chapter 13: Projecting Your Organization’s Image in the Media 191
Chapter 14: Social Media Networking to Build Potential Donor Awareness 205
Chapter 15: Perfecting Electronic Communications 217
Chapter 16: Ramping Up Your Website 229
Chapter 17: Spotlighting Your Brand Online 241
Part 4: Engaging Donors with the Right Campaigns 253
Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255
Chapter 19: Planning a Successful Special Event 271
Chapter 20: Asking for the Big Bucks: The Capital Campaign 283
Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297
Chapter 22: Tapping into Corporate Givers 317
Chapter 23: Building and Growing an Endowment 327
Part 5: The Part of Tens 335
Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337
Chapter 25: Ten Snippets of Powerful Fundraising Communications 347
Index 353
O autorze
Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and business administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.
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