In today’s fiercely competitive world of technology companies, there is one company that has always been ahead of the industry.It is admired, emulated, and also inspires many people’s "envy, jealousy, and hatred." That company is "Apple."Why is Apple the most prominent technology company in the world? Why has it become an industry leader that has been emulated but never surpassed?Through reading this book, readers can thoroughly understand how Apple achieves excellence in every aspect and every link of its operations. How do they achieve this?This book uses vivid case studies and narratives to reveal that the reason why Apple has become the best in the industry lies in its strong comprehensive strength. Only by striving to excel in every aspect such as innovation, management, teamwork, strategy, and branding, can a company become the best in the world.For "Apple fans" or readers interested in business management, this book is a must-read.
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