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Carla Ruiz & Jose Marti 
Engaging Consumers through Branded Entertainment and Convergent Media [EPUB ebook] 

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Pokrywa Carla Ruiz & Jose Marti: Engaging Consumers through Branded Entertainment and Convergent Media (ePUB)

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

€263.61
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Język Angielski ● Format EPUB ● ISBN 9781466683440 ● Redaktor Carla Ruiz & Jose Marti ● Wydawca IGI Global ● Opublikowany 2015 ● Do pobrania 3 czasy ● Waluta EUR ● ID 8056425 ● Ochrona przed kopiowaniem Adobe DRM
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