Autor: Chip Heath

A social psychologist and marketer, JENNIFER AAKER is the General Atlantic Professor of Marketing at Stanford University”s Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change–fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Business Week, Forbes, and NPR, as well as CBS Money Watch. ANDY SMITH is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, Liquid Wit, Intel, Analysis Group, Polaroid, Integral Inc., and Price Waterhouse Coopers.