With the latest insights from the world of communication studies
into the nature of corporate reputation, this new addition to
Wiley-Blackwell’s series of handbooks on communication and
media reflects the growing visibility of large businesses’
ethical profiles, and tracks the benefits that positive public
attitudes can bring.
* Serves as the definitive research collection for a fast-growing
field featuring contributions by key international scholars
* Brings together state-of-the-art communication studies insights
on corporate reputation
* Identifies and addresses the lacunae in the research
literature
* Applies new theoretical frameworks to corporate reputation
O autorze
Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University’s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association’s (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.
Więcej książek elektronicznych tego samego autora (ów) / Redaktor
24 853 Ebooki w tej kategorii
