Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range o...
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Format EPUB ● Strony 298 ● ISBN 9781000721720 ● Redaktor Don Grady ● Wydawca Taylor and Francis ● Opublikowany 2019 ● Do pobrania 3 czasy ● Waluta EUR ● ID 7290901 ● Ochrona przed kopiowaniem Adobe DRM
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