Propaganda, the seminal 1928 book by Edward L. Bernays, stands as a foundational text in understanding the mechanisms of public persuasion and manipulation. Bernays delves into the art and science of influencing public opinion, drawing from his extensive experience in the field of public relations. He explores the ways in which propaganda can shape perceptions, attitudes, and behaviors on a mass scale, often without individuals realizing the extent of their manipulation. Bernays not only elucidates the techniques employed in propaganda but also reflects on its ethical implications and societal consequences. Propaganda holds significance in culture as it unveils the subtle mechanisms at play in shaping public discourse and decision-making processes. It serves as a cautionary tale, urging readers to critically analyze the information they encounter and to be vigilant against manipulation in an increasingly mediated world. Moreover, the book underscores the power dynamics inherent in communication, challenging readers to consider the ethical responsibilities of those who wield such influence. A cornerstone of media studies and communication theory, Propaganda continues to provoke discourse on the nature of persuasion and the role of propaganda in shaping modern society. This Warbler Classics edition includes an afterword entitled 'Freud and His Nephew’ by Stewart Justman and a biographical timeline.
Spis treści
Contents
Dedication
Chapter I. Organizing Chaos
Chapter II. The New Propaganda
Chapter III. The New Propagandists
Chapter IV. The Psychology of Public Relations
Chapter V. Business and the Public
Chapter VI. Propaganda and Political Leadership
Chapter VII. Women’s Activities and Propaganda
Chapter VIII. Propaganda for Education
Chapter IX. Propaganda in Social Science
Chapter X. Art and Science
Chapter XI. The Mechanics of Propaganda
’Freud and His Nephew’ by Stewart Justman
Biographical Timeline
O autorze
Stewart Justman directed the Humanities program at the University of Montana. He is the author of, among other books, Fool’s Paradise: The Unreal World of Pop Psychology and Seeds of Mortality, a meditation on cancer, which received the PEN Award for the Art of the Essay. His website is stewartjustman.com.
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