Gym Launch Secrets By Alex Hormozi
At some point, every gym owner had a moment when they said, 'I’m going into the fitness business so I can do what I love as a career.’ Some got into it through personal training, others got into it through a franchise opportunity. The three main problems with the fitness business: there are lots of problems in the gym business as most people traditionally practice it. This book will focus on the three biggest ones: the broken client acquisition system, the broken revenue model, and the hole in the bucket attrition problem. You already know the problems, right? It costs too much money and time to bring in new clients because the usual acquisition system is broken. Even when your gym is full at the popular times, you’re barely making it because the typical gym revenue model is also broken. And it seems like you can’t hang on to clients more than a few months at a time because attrition happens. If you’re struggling with one or all of these issues, I want you to know you’re not alone. I’ve been there. Heck, I think every private gym owner has the same challenges.
Section 1: Acquisition – Get More Clients
You can’t have a successful business without gym customers. So the first thing you need to understand is how to successfully get qualified customers in the door and buying your services.
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