Autor: Gill Ereaut

Since 2002 Gill Ereaut has pioneered the commercial application of language analysis to tough organizational challenges. Leading the UK-based consultancy Linguistic Landscapes, she focused on the vexed question of how to define and diagnose corporate cultures so they can be understood, managed and helped to evolve. Throughout her first career in market research, Gill became curious about how organizations talk and why it might matter. Each client company’s shared language seemed to sustain a powerful internal world view – one often at odds with that of their customers, but strangely resistant to new information. She wanted to make these internal organizational worlds explicit and conscious, to reduce their obstructive effects. This led her to discourse analysis and, over 20 years, she developed commercial processes to apply these academic ideas and tools to common business problems. She works with organizations across the UK, Europe and North America including British Airways, HMRC, American Express, NHS, Roche, British Red Cross, Oxfam GB and Glaxo Smith Kline.