2 Ebooki wg Glen H. Brodowsky
Glen H. Brodowsky & Camille P. Schuster: Handbook on Cross-Cultural Marketing
Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is …
PDF
Angielski
DRM
€61.84
Glen H. Brodowsky & Rebeca Perren: Handbook of Research on Ethnic and Intra-cultural Marketing
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and und …
PDF
Angielski
DRM
€61.92
