Gordon B. Moskowitz 
Social Cognition [PDF ebook] 
Understanding Self and Others

An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text’s coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.

Spis treści

Introduction: What Does It Mean to 'Know’ Something?1. Naive Realism: The Construction of Reality in the Pursuit of Social Knowledge2. Automaticity and Control3. Categories and Category Structure: Person Memory Informs Impression Formation Processes4. On Schemas and Cognitive Misers: Mental Representation as the Building Blocks of Impressions5. Dual-Process Models6. Attribution7. Correspondence Bias and Spontaneous Trait Inference8. Shortcoming and Biases in Person Perception9. On Perceptual Readiness: Chronic Sources of Judgmental Influence10. Temporary Accessibility/Priming Effects: Assimilation and Contrast in Impression Formation11. Stereotypes and Expectancies12. Control of Stereotypes and Expectancies13. From the Intra- to the Interpersonal: Bridging the Gap from Cognition to Behavior