6 Ebooki wg Hans Ruediger
Hans Ruediger & Sandra Maria Correia: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technolo …
EPUB
Angielski
DRM
€340.23
Hans Ruediger & Mohammad Fateh Ali Khan: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and ret …
EPUB
Angielski
DRM
€262.50
Hans Ruediger & Mohammad Fateh Ali Khan: Handbook of Research on Contemporary Consumerism
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential r …
EPUB
Angielski
DRM
€364.90
Agapi & Hans Ruediger: Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consume …
EPUB
Angielski
DRM
€205.64
Agapi & Hans Ruediger: Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consume …
PDF
Angielski
DRM
€206.24
