The practical guide to learning the essentials of starting your own business in just one week
Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all.
Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream.
* Covers everything you need to know to start and prosper as a small business owner
* Helps you gauge whether running a small business is right for you
* Offers expert advice from a highly-respected small-business specialist
While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.
Spis treści
About the author ix
Acknowledgements xi
Introduction xiii
Day 1: Are you ready to start a business? 1
Day 2: Establishing your business 29
Day 3: Getting professional advice 55
Day 4: Marketing 79
Day 5: Finances 105
Day 6: People power 133
Day 7: Launching your business 157
Appendix A: Business plan template 193
Appendix B: Business plan for Mulrenan Gardeners 207
Appendix C: Resources 227
Appendix D: Glossary 233
Index 239
O autorze
Heather Smith is a sought-after small business expert who provides education, training and
support to businesses across Australia, and helps them maximise their productivity and
profitability. Heather is a popular speaker and media commentator on all things small business.
For further information and bonus resources, visit www.Heather Smith Small Business.com.
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