Penetrating the Secret Society of Pickup Artists is a non-fiction book written by investigative reporter Neil Strauss as a chronicle of his journey and encounters in the seduction community. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. Both psychological research and pick-up artists concur. Although the labels change, some amount of Attraction, Comfort, and Seduction are present in courtship development. Certain techniques of various types can elicit emotions and behaviours, which make relationship development more likely.