JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation”s most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.
STEVE RIVKIN is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.
14 Ebooki wg Jack Trout
Jack Trout & Steve Rivkin: Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domin …
PDF
Angielski
DRM
€18.99
Jack Trout & Steve Rivkin: Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domin …
EPUB
Angielski
DRM
€18.99
Al Ries & Jack Trout: Positioning
Vorteile auf einen Blick – Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert – Die besten Methoden, um hohe Marktanteile zu erreichen – Die Schwächen der Wettbewerber erkennen und …
EPUB
Niemiecki
€19.99
Jack Trout: Der Geist und das Greenhorn
Wen soll ein frisch gekürter Unternehmenschef, der nach einem langen, zielstrebigen Aufstieg aus so greifbaren Unternehmensbereichen wie Finanzen, Produktion oder Entwicklung die Firmenspitze erklomm …
PDF
Niemiecki
€15.99
Jack Trout: Der Geist und das Greenhorn
Wen soll ein frisch gekürter Unternehmenschef, der nach einem langen, zielstrebigen Aufstieg aus so greifbaren Unternehmensbereichen wie Finanzen, Produktion oder Entwicklung die Firmenspitze erklomm …
EPUB
Niemiecki
€15.99
Al Ries & Jack Trout: 22 Immutable Laws of Marketing
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. …
EPUB
Angielski
DRM
€9.99
Jack Trout: New Positioning: The Latest on the World’s #1 Business Strategy
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through …
PDF
Angielski
DRM
€25.31
Al Ries & Jack Trout: Positioning: The Battle for Your Mind, 20th Anniversary Edition
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posi …
EPUB
Angielski
DRM
€40.33
Steve Rivkin & Jack Trout: REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for Your Mind a book that revolutionized the world of mark …
EPUB
Angielski
DRM
€42.95
Al Ries & Jack Trout: Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective cust …
EPUB
Angielski
DRM
€25.35
Steve Rivkin & Fraser Sutherland: Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In th …
EPUB
Angielski
DRM
€21.86
Jack Trout & Steve Rivkin: Differenzierung im Hyperwettbewerb
Differenzieren, positionieren, kommunizieren: In der vollständig überarbeiteten zweiten Auflage des Marketingbestsellers dreht sich alles um das Alleinstellungsmerkmal, den USP (’Unique Selling Propo …
PDF
Niemiecki
€15.99
Jack Trout & Steve Rivkin: Differenzierung im Hyperwettbewerb
Differenzieren, positionieren, kommunizieren: In der vollständig überarbeiteten zweiten Auflage des Marketingbestsellers dreht sich alles um das Alleinstellungsmerkmal, den USP (’Unique Selling Propo …
EPUB
Niemiecki
€15.99
Steve Rivkin & Fraser Sutherland: Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In th …
PDF
Angielski
DRM
€24.44
