Autor: Jan Y. Yang

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Jan Yang oversees business development and project delivery related to the China business at Simon-Kucher & Partners (Germany), and is also the Managing Director of the firm’s Shanghai Office. Before joining the firm, he earned his MBA degree from WHU – Otto Beisheim School of Management in Germany.  Lei Chen is Chief Strategy & Investment Officer at Shaangu Europa Forschung und Entwicklung Gmb H (Germany) – the R&D division of Shaan Gu (China). Chen Lei worked for leading consultancies, such as Simon-Kucher and KPMG, before moving into the industry. He is an expert in top-line growth and cross-border M&As. Zheng Tang is Deputy Director at China International Investment Promotion Agency (Germany). He used to serve in the commerce department of the Chinese General Consulate in Frankfurt, Germany, before assuming a position at China International Investment Promotion Agency. He is an expert in bilateral trade and investment between Chinaand Germany.




4 Ebooki wg Jan Y. Yang

Jan Y. Yang & Lei Chen: Chinese M&As in Germany
Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studie …
PDF
Angielski
€53.49
Jan Y. Yang: The Pricing Puzzle
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing s …
PDF
Angielski
€26.74
Jan Y. Yang & Yunyi Gu: Chinese Electric Vehicle Trailblazers
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their …
PDF
Angielski
€42.79
Jan Y. Yang: The Pricing Compass
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a …
PDF
Angielski
€42.79