DR. REED K. HOLDEN (right) is Founder of Holden Advisors, consultancy to senior executives in Fortune 500 companies. Dr. Holden is co-author of the second and third editions of The Strategy and Tactics of Pricing. He is also the author of the first and second editions of Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value.
JEET MUKHERJEE (left) is Vice President, Head of Pricing at Holden Advisors, and has two decades of global experience in management consulting, strategy, analytics, marketing and pricing. He holds an MBA from Boston University???s Questrom School of Business and has worked with clients in the distribution, pharmaceutical, healthcare, and technology sectors.
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Jeet Mukherjee & Reed K. Holden: Pricing with Confidence
Navigate Inflation, Keep Valuable Customers, Increase Profits As you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using d …
EPUB
Angielski
DRM
€22.99
Jeet Mukherjee & Reed K. Holden: Pricing with Confidence
Navigate Inflation, Keep Valuable Customers, Increase Profits As you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using d …
PDF
Angielski
DRM
€22.99
