Get the most out of the free Google Analytics service–and
get more customers
Google Analytics allows you to discover vital information about
how end users interact with their Web sites by collecting vital
data and providing tools to analyze it, with the intention of
improving the end-user experience and, ultimately converting users
into customers. This indispensible guide delves into the
latest updates to the newest version of Google
Analytics–3.0–and explains the concepts behind this
amazing free tool.
You’ll discover what information to track, how to choose the
right goals and filters, techniques for reading Google Analytics
reports and graphs, and, most importantly, how to compile this data
and use it to improve your Web site and attract more potential
customers.
* Takes an in-depth look at Google Analytics 3.0 and walks you
through the possibilities it offers
* Explains how to read Google Analytics reports and graphs so
that you can compile this data and use it to improve your Web site
and attract more users
* Shares techniques for converting end users into customers
* Features tips and suggestions for getting the information you
need from Google Analytics reports and then converting that
information into actionable tasks you can use
With Google Analytics, Third Edition, you&’ll be well
on your way to retrieving the information you need to convert
visitors to your site into customers!
Note: CD-ROM/DVD and other supplementary materials are
not included as part of e Book file.
Spis treści
Introduction.
Part I Getting Started with Google Analytics.
Chapter 1 What’s New in Google Analytics.
Chapter 2 Why Analytics?
Chapter 3 Creating Your Analytics Account.
Chapter 4 The Settings Dashboard.
Chapter 5 Account Dashboard Basics.
Part II Analytics and Site Statistics: Concepts and Methods.
Chapter 6 E-commerce Concepts and Methods.
Chapter 7 Basic Metrics and Concepts.
Chapter 8 Setting Up E-commerce.
Part III Advanced Implementation.
Chapter 9 Advanced Dashboard Features.
Chapter 10 Filtering Analytics Data.
Chapter 11 Setting Goals.
Chapter 12 Funneling Visitors to Their Destination.
Chapter 13 Google Ad Words Integration.
Chapter 14 Hacking Google Analytics.
Part IV The Reports.
Chapter 15 Analyzing Visitors.
Chapter 16 Traffic Sources.
Chapter 17 Content Overview.
Chapter 18 Site Search.
Chapter 19 Event Tracking.
Index.
O autorze
Jerri Ledford has written more than 1, 000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager’s Journal, and others.
Joe Teixeira is Manager of Web Intelligence for More Visibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.
Mary E. Tyler is a professional technology journalist and a former Web and software developer.
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