This volume addresses the content of television — both programs and advertisements — and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
Kup ten ebook, a 1 kolejny otrzymasz GRATIS!
Format PDF ● Strony 340 ● ISBN 9781351226776 ● Wydawca Taylor and Francis ● Opublikowany 2017 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5318631 ● Ochrona przed kopiowaniem Adobe DRM
Wymaga czytnika ebooków obsługującego DRM