"For any business to succeed in the current era using internet marketing isn’t an option any longer, it’s an absolute must!" The purpose of this Book is to educate and encourage business owners and managers on the main aspects of internet marketing so that you can learn, and apply, the key principles along with your traditional marketing techniques to literally leapfrog your competitors whilst generating substantially more sales, profits and cash. Internet marketing has now become a necessity as part of your marketing strategies. Without Internet Marketing it’s highly unlikely your company can increase sales or revenues. Discover many low or no-cost internet lead generation tactics that you can begin using today to double your marketing results immediately. Author, JOHN NORTH is a versatile and well-rounded entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded amongst his peers as very innovative and highly creative in his approach.