Autor: Kenneth B. Kahn

PDMA is a global nonprofit organization seeking toaccelerate the contribution that innovation makes to the economicand professional growth of people, businesses, and societies aroundthe world. PDMA delivers improved organizational performance andindividual career growth by offering the latest academicallyrigorous innovation research, resources for product development andmanagement knowledge, and opportunities for collaboration among aninternational network of innovators. Kenneth B. Kahn, PhD, is Professor of Marketing andDirector of the da Vinci Center for Innovation at VirginiaCommonwealth University in Richmond, Virginia. His teaching andresearch interests address product development, product management, and demand forecasting of current and new products. He hasconsulted with and conducted training sessions for numerouscompanies, and has been a PDMA member since 1989. Sally Evans Kay has been active in PDMA since 1988 bothnationally and at the chapter level and currently chairs TheOutstanding Corporate Innovator Award Committee. Rebecca J. Slotegraaf, PhD, is Associate Professor ofMarketing and Whirlpool Faculty Fellow at the Kelley School ofBusiness, Indiana University. She serves on the editorial boards ofthe Journal of Marketing, Journal of Product InnovationManagement, and others. Steve Uban, PE, NPDP, has been a practitioner in researchand new product development for almost 40 years. Mr. Uban is aProfessional Engineer and Certified New Product DevelopmentProfessional and is on the board of the PDMA Foundation.