William James, a psychologist, said, "Our generation has discovered that a man can alter his life by altering his attitude." No matter in the workplace or the business world, a good understanding of psychology is essential. This book shares with readers the secrets of communication, negotiation, and marketing that sales elites and business magnates have been using inconspicuously, leding to a brainstorming. The author examines the personal experiences of ancient and modern orators, politicians, sales elites, and business magnates, interpreting how they used their skills to guide others’ thinking, effectively persuade others, and thereby change the world. The author utilizes knowledge from psychology, sociology, and marketing to help us constantly change our thinking, adjust our positions, and rise to new heights in fierce competition at the negotiation table. The ingenious negotiation strategies and amplified analysis effects in the book are nothing short of a feast for the mind.
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