Liza Potts & Michael J. Salvo 
Rhetoric and Experience Architecture [PDF ebook] 

Organizations value insights from reflexive, iterative processes of designing interactive environments that reflect user experience. “I really like this definition of experience architecture, which requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.”—Donald Norman (The Design of Everyday Things)

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Liza Potts is Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. She is the Director of WIDE Research Center and the founding Director of the Experience Architecture program. | Michael J. Salvo is Director of Professional Writing and Associate Professor in the Rhetoric and Composition Program at Purdue University.