2 Ebooki wg Luis Matosas-Lopez
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez: Impact of Digitalization on Current Marketing Strategies
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and p …
PDF
DRM
€102.52
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez: Impact of Digitalization on Current Marketing Strategies
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and p …
EPUB
DRM
€102.85
